Market Research

Sybrid offers elaborate resources and services for Market-Research that are branded as “CATIsights”. Special Market Research services are offered to global companies engaged in the marketing; sales and distribution of Fast Moving Consumer Goods (FMCG).

"CATIsights" offers Computer Assisted Telephony Interview (CATI), along with additional modes such as CAWI and CAPI. Through these facilities, Sybrid delivers authentic offerings like; Brand Health Tracking, Satisfaction Measurement, Communication & Campaign evaluations & Mystery Shopping.

The distinguishing features of CATIsights include its unrivaled Cost Effectiveness in Research Solutions, which offer almost 35% cost reduction as compared to the Conventional research methods. Simultaneously CATIsights provides a much faster turnaround time in delivering authentic results, as this methodology requires no additional time for Logistics and Data Processing. Moreover, it invariably provides a much higher accuracy, due to the elaborate quality control measures that are built into the system. CATIsights ensures 100% back check of the data, whereas, the conventional modes of Research usually provide a 20% back check capacity.